About Be EL Be

A creative but more importantly, a connoisseur of art. From executive production to directing some of the most iconic, trend-setting music videos of the 2010s and beyond, my journey has always been fueled by vision and execution.

What began as pure passion for music evolved into a lifelong pursuit of excellence. From crafting songs as an artist to shaping the visual language that defines a generation. Over the years, I’ve earned more than 20 platinum plaques, a No. 1 album, and the opportunity to lead creative direction for major labels.

Music remains the heartbeat, the constant source of inspiration that drives every frame, every sound, and every story I bring to life. This is where the art continues to evolve.